Tuesday, November 11, 2014

MM#2 Recap

Why do students leave student sections early? There have been lots of answers. The main issues seem to be weather and lack of interest on the part of the students. But can you really blame them? Ayalla Ruvio, a professor at the Eli Broad College of Bussiness at Michigan State University says that students are simply fufililing a need for affiliation.
"People who go to football games have a very strong affiliation need, they need to belong and be seen as being belonged to a group," Ruvio said. Affiliation falls into Love and Belonging in Mazlow's Hierarchy of Needs, and is the reason, according to Ruvio, that students buy tickets in the first place. Ruvio believes that students buy tickets and attend games in order to feel apart of their student body and their university as a whole. However, when the outcome of the game is seemingly clear and the affiliation need is fufilled, students will generaly leave the game out of convenience. This is true underlying cause of students leaving games early,
"They fulfill the basic needs of affiliation," Ruvio said.

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